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Clive Griffiths

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The house clearance

It’s going to be a busy week this week. Alongside calls, I have to clear a house. Moving house isn’t something I’ve done that often. The first time was when I left home for university. All I had was my clothes, books… and a Sony portable stereo.

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The Weekly Reframe #13

I'm looking to expand the subscriber list for this email. If you find it useful please forward to 2/3 people you know who like to think differently. 3 things that made me think differently and why they matter. 1/ Notice Typoglycemia is that weird thing where some

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AI packaging content

I'm sitting on £1,000,000 worth of content. Paid work. Good work. Just... unused. Today I took the first step. To stop letting it rot on my hard drive. In 30 minutes, I transformed one workshop into: • A fully narrated podcast episode • An explainer video • A fresh

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Selling a big consultancy project - at the highest levels

Selling a big consultancy project - at the highest levels—is one of the most difficult, high-pressure jobs in business. Not because “sales is hard” 🥱. Because it’s not one skill. It’s a full-stack craft. Here’s what you’re actually doing, often at the same time: Strategy: picking

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Why a sparring partner beats thinking alone.

Why a sparring partner beats thinking alone. Founders miss their own blind spots. I catch them. I notice the pause when you gloss over risks. Encourage deep dives into opportunities. 100s of sessions gave me that awareness. Polite analysis feels safe. Friction confronts reality, and sparks breakthroughs. Accountability lands harder

Why a sparring partner beats thinking alone.
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1.1 Demand Creation Brief

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That won’t work.

“That won’t work. It’s more complicated than that.” I’ve heard this statement a lot in my time. And for the person speaking, it’s their reality. Their truth. Not the truth. Next time that happens, don’t try to "handle it", don’t persuade. Acknowledge

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Tensions in your team mean something important.

Tensions in your team mean something important. Something valuable is at stake. And it doesn't come with bad intentions. It comes with a desire to achieve higher performance. But tensions can become toxic too. Left unresolved, they can quietly do damage. * People retreat. * Energy leaks. * Turf wars. 3

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Sales aversion syndrome.

Sales aversion syndrome. And the knowing-doing gap. A friend said sales skills take time to develop. My response - or alternatively no time at all 😀 The skills are easy-ish. The strategies are simple-ish The emotional resistance is hard. Overcoming sales aversion starts with believing in your mission, your service’s

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The Weekly Reframe #12

3 things that made me think differently and why they matter. 1/ Notice Yesterday was Valentine's Day. The price of flowers, especially red roses 🌹, can be 100% higher on 'the day' than off-peak in March. Some call it supply and demand. True, but incomplete. Prices fluctuate