Pain. Prescription. Prevention.

If your offer is clear but your leads are messy, this is why…

Some customers feel pain and seek the fastest, cheapest, easiest pain relief (paracetamol).

Others are looking to solve the problem that causes the pain (physio).

Yet others want to prevent potential future pain, but have never experienced it (yoga).

Know which you are you selling to.

Because if you’re selling physio but attracting paracetamol buyers, you’ll hear “too expensive” and “can’t you just…?” a lot.

And if you’re selling yoga, you’ll need to educate the buyer before they feel the urgency to decide.

Pain. Prescription. Prevention.

Paracetamol, physio, or yoga?

Which type of buyer is your messaging, pricing, and sales process built for?