Think Different

I love it when there's a seemingly Unreasonable Agenda.
The Apple Think Different campaign epitomised this.

Just look at the change makers:

Albert Einstein: Questioned absolute space-time.
Bob Dylan: Reimagined song meanings poetically.
Martin Luther King Jr.: Envisioned equality beyond segregation.
Richard Branson: Ignored business conventions fearlessly.
John Lennon (with Yoko Ono): Dreamed universal peace radically.
Buckminster Fuller: Saw systems holistically, futuristically.
Thomas Edison: Persisted experimentally against failure.
Muhammad Ali: Embraced self-belief unapologetically.
Ted Turner: Imagined nonstop global news.
Maria Callas: Intensified opera with raw emotion.
Mahatma Gandhi: Applied nonviolence strategically.
Amelia Earhart: Pursued skies despite dangers.
Alfred Hitchcock: Twisted plots psychologically.
Martha Graham: Expressed inner turmoil kinetically.
Jim Henson (with Kermit): Animated whimsy into reality.
Frank Lloyd Wright: Harmonised buildings with nature.
Pablo Picasso: Deconstructed forms cubistically.

All with Unreasonable Agendas.

Makes you think about The Work, doesn't it?
Where could you make things better?