How to introduce case studies into a conversation.

How to introduce case studies into a conversation ...

in just a minute ...

without boring the pants off your prospect.

1/ Request permission to share your story.

2/ Explain the reason your previous client needed help.

3/ Add the result they achieved because of it.

4/ And the impact of that result on their business.

5/ Make the relevance (to your prospect) of this story clear.

6/ Ask for their thoughts on what you just said.

Six steps - a simple recipe.

No slides ... just a story ... in a conversation.