All our clients have issues they want to resolve.

All our clients have issues they want to resolve. And it's up to us as consultants to lead the conversations about those issues.

That was the context for the 2-minute consultant briefing I sent to my email list on Sunday.

It offered 7 useful prompts to help with that, including these three:

1/ How is the current situation not working, or inadequate?
2/ Why is it crucial for the client to take action now?
3/ What is the potential consequence of doing nothing?

The premise is that you'll want the answer to all 7 prompts before offering any kind of proposal.

Each week the email brief offers ideas for developing more productive relationships, winning projects, and capturing value

See link in comments to join me.