Sales theory is all well and good.

But this is more fun and productive ...

1/ Identify a high-value, high payoff client development activity.
eg. You want a better sales meetings, so experiment with:
→ Building rapport and trust.
→ Talking while sketching out a 2x2 framework.
→ Asking provocative questions (with precision).
→ Explaining your point-of-view clearly.
→ Giving other people attention and listening.

Each of these can form a separate experiment. You get the idea?

2/ Prioritise this and spend time on it every day for a week. If necessary work with an accountability partner, or a coach.

3/ Notice what happens, journal it, and report back.

Experiment are free, effective, learning. Huge upside. very little downside.