The biggest challenge with fees is mindset.

The biggest challenge with fees is mindset. Specifically how you see yourself - in other words … your identity.

Behaviour aligns with identity.

Some see themselves as value creators. Not surprisingly they expect and ask for a fair slice of that value.

Some see themselves as day rate resources. Not surprisingly they focus on negotiating marginal increases to their “wages”.

Actions speak.

How do you see yourself … and your team?