Clive Griffiths
Agenda Sparring Partner
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Clive Griffiths
LinkedIn Posts

Ultimate goal of marketing is increased sales, right?

Ultimate goal of marketing is increased sales, right?

And with limited resources it’s important to place the best bets.

Every time I run the numbers with consultants the same things come up.

Over 80% of their projects are won from:

- Current clients
- Clients who move jobs
- Contacts made introductions / referrals
- Connections made at events (and social outreach)

Because this type of proactive engagement makes sense for a low volume, high touch business, doesn’t it?

Yet, few have highly personalised networking systems in place.

Why is that?

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