Choosing a consultant.

It's sometimes a tough decision choosing a consultant.

Clients need to consider:

↳ Why change is needed.
↳ Why it’s a priority now.
↳ Why this consultant is the best fit.

Other factors include risks, politics, past experiences, and resources.

So, how to stand out?

Most consultancy positioning is similar:

⇥ Self-centered.
⇥ Generic.
⇥ Undifferentiated.

To stand out:

↳ Focus on industry issues.
↳ Share your opinion.
↳ Offer a distinct perspective.

Poke fun at generic messages. Make it clear how things should be done properly. Reveal your beliefs and values.

That's how to stand out.
That's how to be the go-to voice.
That's how clients make their mind up.

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PS
⇢ Got an example of this with your work. Share a link in the comments.
⇢ Struggling to know where to start, send me a DM

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