Who are the specific champions and buyers you'll do business with this year?

Who are the specific champions and buyers you'll do business with this year?

𝗟𝗲𝘁𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
It’s useful to list actual names, not just organisations.

Even if I haven’t met them yet, it signals intent—a commitment to reaching them, somehow, by hook or crook.

(By the way,
is an English idiom meaning to achieve a goal by any means necessary, likely rooted in the old custom of peasants gathering wood from royal forests.)

A quick audit. Use this checklist. How prepared are you?

5 keys to new business connections:

✅ Specific companies and job roles, I want to target.
✅ Specific people in those roles, who I want to connect with.
✅ At least three addressable key pain points, those people will prioritise.
✅ A highly-personalised way of reaching those people that gets their attention.
✅ Something more to talk about, that cultivates enough interest they want to meet me.

𝗔𝗻𝗱, 𝗹𝗲𝘁’𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 y𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝘀?

⇥ You can do better than lame catch-up calls.
⇥ Talk about goals, drivers and pressures.
⇥ And obstacles, initiatives, and KPIs.
⇥ Write an annual plan 𝚠̲𝚒̲𝚝̲𝚑̲ them.

That’s an easy and effective approach for account expansion.

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Want to challenge the status quo, shape the future, and win consulting projects.

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