Want to stand out from the crowd?
Want to stand out from the crowd?
It won’t happen by waiting for things to be handed to you.
And yet… that’s what I see.
Conditions aren’t perfect?
Moan.
Task feels hard?
Moan again.
It’s an attitude that seeps in.
Not just at work.
Everywhere.
Leaders feel it too.
And the good ones push back.
- They raise standards.
- They set expectations.
- They make commitment mean something.
Minimum isn’t the goal.
It’s the starting point.
If someone struggles to get there ...
Or resents the effort ...
That’s the warning sign.
You’re looking at a B-player.
In some roles, maybe you can live with that.
In business development?
No chance.
Because business developers are the lifeblood of a consulting firm.
And winning work is the hardest thing we do.
That’s why leaders look for A-players.
Not in words.
In actions.
So how do you stand out?
Three things.
- Protect time for business development.
- Build a robust network.
- Spot value where others don’t.
Do that.
And stop waiting for the silver platter.
Nothing gets handed to you in this game.
Not if you want to grow.