The things I’m learning about ‘expert’ posts that show their bias.

The things I’m learning about ‘expert’ posts that show their bias.


Did you notice how many experts use ‘research’ to justify a position … and then frame their paid work as the solution to the problem the research suggests.

But they never reveal the actual data or analysis techniques used.

Or they name a prominent brand … to underscore their point.

But they don’t make it clear the brand isn’t actively involved, and they’re just stealing social proof.

Or they talk up enough industry examples to make a point-of-view seems to make sense.

But totally ignoring all the non-supporting cases that contradict their position.

These patterns suggest bias to me.

Maybe even subtle manipulation.

Look to most popular business books and you’ll see this at play.

Or closer to home … posts here on LinkedIn that are offering a binary choice.

This is bad. This is good.

Don’t fall into the same bias. Repeating what seems like common sense … without critical thinking.

Why would you accept what any ‘expert’ says on face value?

Why would you trust an opinion that is biased toward something that expert is selling?

What happens to your trust level when you realise this is subtle selling to their agenda, not forwarding yours?