Consulting used to solve real problems.
Consulting used to solve real problems.
Now, it’s often just resourcing with no traction.
From a client perspective:
You hire experts.
You get a slick slide deck.
You end up with productised meh.
Consultants who fail to challenge.
Accepting orders like staff.
Little value created.
Meanwhile, inside your organisation?
Politics, friction, and inertia kill momentum.
You absolutely know that template consulting doesn’t fix that.
And now AI can churn out that same “premium” advice in seconds.
A corporate executive told me:
“We didn’t need more answers. We needed someone to help us ask the right questions. We need creative collaboration.”
As a consultant take note:
Your advantage vs AI:
+ Contextual Intelligence
+ Relationship Capital
+ Having Courage
The future of consulting isn’t transactional.
It’s deeply relational and built on co-creation.
Not “here’s the model.”
But “let’s shape this problem you’ve never seen before.”
Which takes expertise, experience, and influence.
Smart people who can really make a call ...
even when the slides say otherwise.
If you feel the traditional consulting is losing its edge ... you’re right.
There’s a better way forward.
It starts with a real conversation.
Not slick slide decks with no impact.
So get out there and talk to your clients.