Why I sign up for a ton of newsletters … And unsubscribe from 80% of them.

Why I sign up for a ton of newsletters … And unsubscribe from 80% of them.

It's no secret I'm a fan of bite-sized learning. Almost as much as I am of people who think for themselves.

Many newsletters offer the promise of that … but in reality their time:insight ratio is too low for me to stay as a reader.

You probably feel the same.

For me that's true of books, online courses, and other media too.

I'm consuming with a purpose. When that's not fulfilled I'm — O U T.

What about you?

Are you a ruthless unsubscriber … or do you just leave things hanging around?

Here's what I've noticed: Most people don't unsubscribe. They accumulate.

Not because the content is good enough to keep. But because unsubscribing feels like a decision.

And decisions take energy.

So their inboxes fill up and their ‘read later’ lists grow.

The signal-to-noise ratio gets worse every day. They feel a sense of guilt … yet can’t take action to stop it.

The psychological cost is clutter … and that you stop trusting your own filters.

You forget what you actually wanted to learn. What you actually needed to think about.

Ruthless curation isn't about being picky.

It's about staying clear on what matters.

So unless you’re getting value
- U N S U B S C R I B E.